At The Sourdough People, we are excited to share a groundbreaking story from the world of sourdough. Boogie Lab, a Croatian food-tech company co-founded by Karlo Vulin and Mladen Vidović, is revolutionizing sourdough bread-making by merging traditional techniques with artificial intelligence. Their expansion into North America, led by Dennis Turcinovic of Delmonico’s restaurant, marks a significant step in sourdough innovation. With the upcoming launch of Boogie Bakery in New York City, they aim to introduce their unique sourdough experience to the U.S. market.
Join us as we delve into the details of this exciting development in the sourdough industry.
What is Boogie Lab
Boogie Lab is a food-tech company based in Croatia, co-founded by Karlo Vulin and Mladen Vidović. It specializes in the art of sourdough bread-making, combining traditional techniques with modern technology such as AI.
Where Are They From
The company hails from Croatia, a country known for its rich culinary heritage. Boogie Lab has taken this tradition and infused it with cutting-edge technology to create a unique sourdough experience.
What Do They Do and Why
Boogie Lab’s mission is to revolutionize the sourdough industry by leveraging artificial intelligence. Their proprietary AI fermentation technology allows for precise control over the baking process, ensuring consistent quality and optimizing the fermentation conditions for the perfect sourdough loaf.
The Press Release
The press release announces Boogie Lab’s expansion into the North American market, with the launch of Boogie Lab USA and Boogie Bakery. This marks a significant milestone in the company’s growth and brings their innovative sourdough technology to a new audience.
Why Are They Coming to the United States
Boogie Lab aims to tap into the growing demand for high-quality sourdough bread in the United States. By bringing their technology to the U.S. market, they hope to set a new standard in sourdough baking.
Who Have They Partnered With
The expansion is led by Dennis Turcinovic, co-owner of the iconic Delmonico’s restaurant in New York City and co-founder of Boogie Lab USA. The partnership aims to combine Boogie Lab’s technological prowess with Delmonico’s culinary expertise.
Wrapping Up The Details
Boogie Bakery, set to open in spring 2024 next to Delmonico’s on Beaver Street in NYC, will be the first in North America to incorporate Boogie Lab’s AI fermentation technology. The bakery will offer a selection of sourdough-based breads, pastries, and sandwiches. Additionally, Boogie Lab USA plans to begin wholesale distribution within the United States in spring 2024.
What’s The Next Step
If you have a press release, product announcement, brand partnership, local or international news, current events, or just a great story to share about the sourdough bread industry globally, use our intake form to send us the details, and you may find your story published here on The Sourdough People.
Thank you for reading with us, we appreciate you. Happy baking.
