D2C at The Sourdough People

The TSP Shop © is a dynamic, global marketplace designed exclusively for sourdough brands, tools, ingredients, and supplies. This platform empowers businesses—whether you are a small home-grown microbakery, a well-established brand, or a supplier of premium baking tools—to seamlessly reach a passionate, expanding global audience through a direct-to-consumer (D2C) model. The TSP Shop enables you to showcase your products directly to customers without the complexity of traditional retail channels. This offers an efficient, low-risk way to test new products, build brand awareness, and make a mark in the thriving world of sourdough. With control over your product pricing and shipping details, you’re free to experiment with minimal commitment while benefiting from the immense visibility of a platform dedicated to sourdough enthusiasts. By using the TSP Shop, you’ll have the opportunity to scale your presence globally, all while enjoying the ease of D2C retail where we manage the customer-facing aspects, and you focus on what you do best—creating incredible sourdough products.

How D2C Works at TSP Shop

Start With a Soft Launch in Our Marketplace

Getting your product listed on the TSP Shop is simple and quick. To start, we’ll soft launch your product, adding it to the marketplace with your product photos and a brief write-up (which we will help edit and perfect). You get to set your pricing and shipping details while we manage the marketing and customer-facing aspects of the sale.

  • Minimal upfront commitment – Simply provide product details, photos, and pricing
  • Expert product write-ups – We’ll perfect your product descriptions to ensure they resonate with our audience
  • Set your own shipping and pricing – You retain control over these important details, especially as we test how your products are received

Test Your Product’s Reception with the Community

Once your product is live in the TSP Shop, it will be available for purchase by our global audience of sourdough enthusiasts. During this initial testing phase, your product will be sold through a dropshipping model, meaning you ship the product directly from your location to the customer.

  • Test your product’s market fit with no long-term commitment required
  • Receive direct feedback from the community on how your product is received
  • Scale at your own pace – If your product resonates with the community, the sales will grow organically

We start by testing to see how your product performs with the market, and if the fit is right, we’ll move to the next phase of scaling.

Move to B2B Wholesale Orders

If your product gains traction and shows strong sales, we will invite you to move to wholesale. This means we’ll place a B2B order with you, buying your product at wholesale prices, and formally bring your product into our TSP Warehouse for shipping and receiving.

  • Wholesale purchasing – If sales are strong, we move forward with bulk orders at wholesale pricing
  • Join the TSP Warehouse – We will store and ship your products directly to consumers, making it easier for you to scale and focus on what you do best
  • Expand your global reach – With our warehouse, your products can be shipped efficiently across North America and beyond

This scalable process allows us to support businesses of all sizes, whether you’re just starting out or already established, and help you expand quickly and seamlessly.

Global Visibility & Brand Awareness

Joining the TSP Shop is more than just listing your products; it’s about gaining global exposure. As part of the TSP Shop, your products will be exposed to a highly engaged, passionate community of sourdough enthusiasts.

  • Global reach – Access customers not just in Canada and the U.S., but eventually worldwide
  • Build brand recognition – Benefit from the organic, community-driven marketing of the TSP Shop
  • Customer insights – Learn from customer feedback, reviews, and purchasing behaviors to refine your offerings

Even before moving to wholesale orders, you will gain valuable brand exposure, putting your products in front of a global audience.

The Benefits of Joining TSP Shop

  • No upfront risks – Start with a soft product launch, dropshipping, and testing without large commitments
  • Access to a passionate audience – Get your products in front of people who love sourdough and are eager to support new products
  • Flexible terms – Maintain control over your pricing, shipping, and product details, while we handle the selling side
  • Global exposure – Reach a large, international customer base and expand your brand awareness
  • Seamless transition to wholesale – If your product performs well, we’ll support you in scaling with wholesale orders and warehouse integration
  • Simplicity and efficiency – The process is quick, easy, and designed to help you grow without barriers or complex logistics

A Positive, Risk-Free Approach

The TSP Shop is designed to offer maximum benefits with minimal risk. There’s no downside—if your product resonates with our community, we’ll move forward with wholesale orders and support you every step of the way. If not, your product will still gain valuable exposure without needing major upfront investments. This is a win-win situation for businesses of all sizes.

If you are ready to get your sourdough products, tools, or supplies into the hands of a passionate global audience, we’re here to help. Send us an email through our contact form to start the process and list your products in the TSP Shop today!

Let’s build the future of sourdough—together.

Last updated: February 18, 2025