Sourdough Calendar

sourdough bread calendar of evergreen sales promotions holidays cultural events and more to help micro bakeries local businesses and flour mills in canada united states

Welcome to the first-ever comprehensive Sourdough Calendar, crafted specifically for the North American sourdough bread industry, micro bakeries, and flour mills. This evergreen calendar is designed to assist businesses in planning their marketing campaigns, sales, promotions, and offers efficiently throughout the year. Understanding the unique cycles and trends within the sourdough industry, this calendar provides a structured framework for engaging with your customers in a timely manner using sound cultural points of reference. Hosted on The Sourdough People website (sourdoughbread.ca), this calendar ensures your business stays ahead in the competitive market by leveraging key dates, holidays, cultural events, and seasonal trends relevant to sourdough enthusiasts and consumers in Canada and the United States.

If you have any suggestions, questions, or feedback, please let us know via email.

*this evergreen sourdough calendar is a living, breathing document that will be continuously updated, a printable version, which you can download from the TSP Shop for use in your business, will be available soon for purchase online*

SOURDOUGH CALENDAR *evergreen

JANUARY

New Year’s Day (January 1)

  • Focus: New beginnings, new bread varieties.
  • Promotions: “New Year, New Loaf” discounts for new customers.

National Gluten-Free Day (January 13)

  • Focus: Highlight gluten-free sourdough options.
  • Promotions: Special discounts on gluten-free products.

Winter Comfort Food

  • Focus: Promote hearty sourdough recipes.
  • Promotions: Bundle deals on starter kits and winter-themed bread.

Hot Tea Month

  • Focus: Pair sourdough with tea for promotional bundles.
  • Promotions: Discounts on bread and tea pairings.

National Soup Month

  • Focus: Pair sourdough with soups for cozy winter meals.
  • Promotions: Bundle deals on sourdough loaves and soup recipes.

National Wheat Bread Month

  • Focus: Whole wheat sourdough products.
  • Promotions: Special offers on whole wheat bread.

Chinese New Year (Date varies)

  • Focus: Celebrate with Asian-inspired sourdough recipes.
  • Promotions: Special offers on themed products.

FEBRUARY

Groundhog Day (February 2)

  • Focus: Celebrate with seasonal bread offerings.
  • Promotions: Limited-time seasonal specials.

National Pizza Day (February 9)

  • Focus: Sourdough pizza crusts.
  • Promotions: Discounts on sourdough pizza kits or recipes.

Super Bowl Sunday

  • Focus: Sourdough snacks and appetizers.
  • Promotions: Game day specials on snack-sized bread products.

Valentine’s Day (February 14)

  • Focus: Sourdough as a romantic gift.
  • Promotions: “Bake Your Heart Out” special deals.

Random Acts of Kindness Day (February 17)

  • Focus: Encourage gifting sourdough to loved ones.
  • Promotions: “Buy One, Gift One” promotion on select products.

Mardi Gras (Date varies, usually February)

  • Focus: Festive, colorful sourdough products or King Cake-inspired sourdough.
  • Promotions: Mardi Gras-themed bread specials.

Winter Farmers’ Markets

  • Focus: Promote presence at local markets.
  • Promotions: Exclusive market day offers.

MARCH

International Women’s Day (March 8)

  • Focus: Celebrating women in baking.
  • Promotions: Special offers or collaborations with women-owned businesses.

Pi Day (March 14)

  • Focus: Sourdough pies and tarts.
  • Promotions: Discounts on pie products.

St. Patrick’s Day (March 17)

  • Focus: Irish-themed sourdough products.
  • Promotions: Discounts on soda bread and other Irish-inspired breads.

St. Joseph’s Day (March 19)

  • Focus: Traditional Italian sourdough recipes.
  • Promotions: Special offers on Italian breads.

Spring Equinox (March 19-21)

  • Focus: Fresh start for spring; fresh ingredients.
  • Promotions: Spring-themed bread promotions.

National Craft Month

  • Focus: Sourdough as a craft—highlight the art of baking.
  • Promotions: Workshops and DIY sourdough kits.

National Nutrition Month

  • Focus: Highlight the health benefits of sourdough.
  • Promotions: Discounts on health-focused products.

APRIL

Sourdough Bread Day (April 1)

  • Focus: Celebrate the star of the show.
  • Promotions: Special discounts and promotions.

Easter (Date varies)

  • Focus: Easter-themed sourdough products.
  • Promotions: “Easter Basket” promotions with sourdough goodies.

Earth Day (April 22)

  • Focus: Sustainable and eco-friendly practices.
  • Promotions: Discounts on organic and locally sourced products.

National Picnic Day (April 23)

  • Focus: Picnic-friendly sourdough products.
  • Promotions: Discounts on portable bread options.

National Garden Month

  • Focus: Incorporate fresh herbs from the garden into sourdough.
  • Promotions: Discounts on herb-infused bread varieties.

National Grilled Cheese Month

  • Focus: Sourdough as the ultimate bread for grilled cheese sandwiches.
  • Promotions: Discounts on sourdough loaves with cheese pairings.

April Showers

  • Focus: Comfort food for rainy days.
  • Promotions: Special deals on hearty bread.

MAY

Cinco de Mayo (May 5)

  • Focus: Celebrate with Mexican-themed sourdough.
  • Promotions: Discounts on themed products.

Mother’s Day (Second Sunday of May)

  • Focus: Sourdough as a gift; brunch ideas.
  • Promotions: “Mother’s Day Brunch” package deals.

Victoria Day (Canada) (Last Monday before May 25)

  • Focus: Long weekend baking ideas.
  • Promotions: Holiday weekend promotions.

Memorial Day (Last Monday of May)

  • Focus: Sourdough for BBQs and picnics.
  • Promotions: Memorial Day grilling bundles.

JUNE

World Environment Day (June 5)

  • Focus: Sustainability in baking.
  • Promotions: Eco-friendly packaging and organic product discounts.

National Doughnut Day (First Friday of June)

  • Focus: Sourdough doughnuts.
  • Promotions: Discounts on doughnut products.

Juneteenth (June 19)

  • Focus: Celebrate with culturally significant sourdough recipes.
  • Promotions: Special offers on traditional breads.

Father’s Day (Third Sunday of June)

  • Focus: Sourdough for dads; BBQ bread ideas.
  • Promotions: “Father’s Day Grill” sourdough specials.

Summer Solstice (June 20-22)

  • Focus: Celebrate the longest day with fresh sourdough.
  • Promotions: Summer-themed product promotions.

Pride Month

  • Focus: Celebrate with colorful sourdough products.
  • Promotions: Rainbow-themed sourdough specials, with proceeds supporting LGBTQ+ causes.

Amazon Prime Day (Date varies)

  • Focus: Online exclusive offers.
  • Promotions: Discounts on sourdough products and accessories.

JULY

Canada Day (July 1)

  • Focus: Celebrate with Canadian-themed sourdough.
  • Promotions: Discounts on patriotic products.

Independence Day (USA) (July 4)

  • Focus: Red, white, and blue-themed sourdough.
  • Promotions: 4th of July special offers.

Bastille Day (July 14)

  • Focus: French-inspired sourdough.
  • Promotions: Discounts on baguettes and other French-style breads.

National Ice Cream Month

  • Focus: Explore sourdough and ice cream pairings.
  • Promotions: Discounts on ice cream and bread combos.

National Grilling Month

  • Focus: Sourdough as the perfect BBQ side.
  • Promotions: Discounts on grilling-themed bread.

National Hot Dog Month

  • Focus: Sourdough buns for hot dogs.
  • Promotions: Discounts on sourdough buns for summer BBQs.

Summer Harvest

  • Focus: Fresh, local ingredients.
  • Promotions: Harvest-themed promotions.

AUGUST

National Farmers Market Week (First full week of August)

  • Focus: Highlight fresh, local ingredients.
  • Promotions: Special deals at farmers’ markets.

National Sandwich Month

  • Focus: Highlight sourdough for gourmet sandwiches.
  • Promotions: Sandwich-focused sourdough specials.

Back to School

  • Focus: Lunchbox-friendly sourdough products.
  • Promotions: Back-to-school promotions.

Labor Day Preparation

  • Focus: Promote products for the upcoming holiday.
  • Promotions: Pre-Labor Day sales.

SEPTEMBER

Labor Day (First Monday of September)

  • Focus: Celebrate the labor of love in baking.
  • Promotions: Labor Day weekend deals.

Fall Harvest

  • Focus: Autumn ingredients in your sourdough.
  • Promotions: Fall-themed promotions.

OCTOBER

World Vegetarian Day (October 1)

  • Focus: Sourdough paired with vegetarian recipes.
  • Promotions: Discounts on plant-based sourdough products.

Thanksgiving (Canada) (Second Monday of October)

  • Focus: Sourdough for Thanksgiving feasts.
  • Promotions: Thanksgiving bread bundles.

Oktoberfest

  • Focus: German sourdough specialties.
  • Promotions: Discounts on German bread products.

World Bread Day (October 16)

  • Focus: Celebrate the diversity of bread.
  • Promotions: Special deals and educational content on sourdough.

National Pasta Day (October 17)

  • Focus: Sourdough pasta or bread pairings.
  • Promotions: Special deals on pasta and sourdough bundles.

Halloween (October 31)

  • Focus: Spooky-themed sourdough products.
  • Promotions: Halloween special promotions.

NOVEMBER

Singles’ Day (November 11)

  • Focus: Celebrate singles with special offers.
  • Promotions: Discounts on single-serve sourdough products.

Thanksgiving (USA) (Fourth Thursday of November)

  • Focus: Thanksgiving sourdough offerings.
  • Promotions: Thanksgiving bread bundles.

Diwali (Date varies, usually November)

  • Focus: Indian-inspired sourdough recipes.
  • Promotions: Special offers on Diwali-themed products.

Black Friday (Day after Thanksgiving)

  • Focus: Major sales event.
  • Promotions: Black Friday discounts.

Cyber Monday (Monday after Thanksgiving)

  • Focus: Online promotions.
  • Promotions: Cyber Monday specials.

DECEMBER

Holiday Season

  • Focus: Festive sourdough products.
  • Promotions: Holiday gift baskets and promotions.

Hanukkah (Date varies, usually December)

  • Focus: Jewish-inspired sourdough, like sourdough latkes or challah.
  • Promotions: Special deals on Hanukkah-themed products.

National Cookie Day (December 4)

  • Focus: Sourdough-based cookie recipes.
  • Promotions: Discounts on sourdough cookie kits.

Winter Solstice (December 21-22)

  • Focus: Celebrate the shortest day with cozy bread.
  • Promotions: Winter-themed bread specials.

Christmas (December 25)

  • Focus: Holiday-themed sourdough products.
  • Promotions: Special offers on Christmas bread and gift baskets.

New Year’s Eve (December 31)

  • Focus: Party-ready sourdough ideas.
  • Promotions: New Year’s Eve special offers.

Cultural Events and Trends

Farmers’ Markets

  • Year-round Focus: Emphasize the importance of local farmers’ markets as a source of fresh, high-quality sourdough products.
  • Promotions: Offer special deals and highlight new and seasonal products available at farmers’ markets.
  • Community Engagement: Participate in local market events to build relationships with the community and other local vendors.

Seasonal Trends

  • Ingredient Focus: Adjust your marketing campaigns to highlight seasonal ingredients and their use in sourdough products.
  • Baking Trends: Stay updated with current baking trends and incorporate them into your product offerings.
  • Recipe Development: Develop and share recipes that align with seasonal flavors and festivities.

Cultural Celebrations

  • Holiday Acknowledgment: Recognize and celebrate a variety of cultural holidays by offering themed sourdough products.
  • Promotions: Create special promotions around cultural celebrations, such as Lunar New Year, Diwali, and Hanukkah.
  • Inclusive Marketing: Develop marketing materials that respect and celebrate diverse cultural traditions, making your sourdough products appealing to a broader audience.

Special Days and Events

  • Global Celebrations: Incorporate globally recognized days such as International Women’s Day and Earth Day into your promotional calendar.
  • Community Events: Engage with local community events and festivals, offering special sourdough products and participating in community activities.

Educational Content

  • Workshops and Classes: Offer workshops and classes focused on sourdough baking techniques, seasonal ingredients, and cultural recipes.
  • Online Engagement: Use social media and your website to share educational content about the history and cultural significance of various sourdough recipes and ingredients.

This evergreen sourdough calendar will guide your marketing strategies and ensure your business remains relevant and engaging throughout the year. Keep an eye on The Sourdough People website (sourdoughbread.ca) for more tips and updates.

Happy sourdough baking!